What is constant promotional tool on every marketing campaigns, contests or promotions? What creates excitement on today’s youth culture? First remembered item is ipod. Ipod represent status of cool, perceived value of it is much more than its real value. So, there are millions of contests, promotions… to promise to give an ipod.

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I guess that Threadless will be new ipod. Threadless’ only customer will not only be individual customers. Brands also will be important parts of Threadless. I think they will discover Threadless and its impact on youth culture and will try to benefit it at their marketing campaigns. Ready for threadless based marketing campaigns.

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Threadless billboard

June 18, 2006

Threadless is growing up

The first ever billboard spotted in NYC

Original photo by  o2b

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How does it seem?