RSS as a marketing tool

June 18, 2006

Robert Scoble claims that:"if you do a marketing site and you don't have an RSS feed today you should be fired"

RSS is so important on today's information overload environment. Delivering that content in RSS is a way to tell your audiences that you care about their privacy– and that you’re confident your content is worth consuming on its own merits (via) RSS is different than email. Power of the channel is at readers. It is not spam and it must be all permission-based.

threadless_rss.jpg

Threadless use RSS on every step of sites, such as announcements, forums, tees in stock. The most exciting use of RSS is "tees in stock". If you subscribe, every week, you receive the newest models of tees.

RSS link of tees in stock

Great article on why is RSS important  

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