Threadlesswatch

A flickr user skaw's brother covered his van with hundreds of Threadless stickers. Great example of creating passionate customers.

A marketing myth says that create surprising products to create word-of-mouth. It is usually true. But we also consider timing to create word-of-mouth. Unpackaging is usually peak point of people's desire to create buzz. Remember, your last excitement when you unbox a stuff.
At unboxing experience, Threadless provide people with gift cards, thank you notes and stickers. I am sure this tools trigger people to spread Threadless. My advice to other (boring) brands that give some shareable things in your package.

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Robert Scoble claims that:"if you do a marketing site and you don't have an RSS feed today you should be fired"

RSS is so important on today's information overload environment. Delivering that content in RSS is a way to tell your audiences that you care about their privacy– and that you’re confident your content is worth consuming on its own merits (via) RSS is different than email. Power of the channel is at readers. It is not spam and it must be all permission-based.

Threadless use RSS on every step of sites, such as announcements, forums, tees in stock. The most exciting use of RSS is "tees in stock". If you subscribe, every week, you receive the newest models of tees.

RSS link of tees in stock

Great article on why is RSS important  

Threadless is not only a social community around T-shirt, it is also medium to connect brands to world's most promising artists

Blik is a fun line of surface graphics brand. Last month Blik collaborated with Threadless to start a design competition on threadless. Competition rules are to design best surface graphics. Rules are the same as Threadless's own design competition. Winning design will be integrated into Blik product line as a wall graphic plus money rewards.

This competition was a great chance for Blik to connect world's most promising designers. It is very good example how other brands use Threadless as a medium. I expect, more and more brands follow Blik's way and collaborate with Threadless to connect designers. Big brands and marketing agencies, what are you waiting for?

Blik design competition

All of the designs for this contest

I love Threadless not only for its great Tshirt, but also its great marketing strategy. Their effort to encourage participation, using social tool perfectly, sales campaigns and success on creating buzz should be case for all marketers.

I m going to write some tips from Threadless successful marketing strategy. I hope, they gives inspiration to all marketers

This month's special t-shirt was selected

Check out this month's tee - On The Clouds by Sébastien CUYPERS (via threadless news)

Favourith is a new category of threadlesswatch blog. Every Sunday, i aill introduce three of the coolest tees. Here are volume1's selections

Angels and Demons by Justin KayIt is from Threadless select collection.Has great fonts. It was praised so much by coolhunting. Buy it here

King by Aiko

It is also fron the select series. The "select" designs are much more artsy.  Aiko  is an amazing illustrator and this design looks so sexy. Buy it here

Rainbow Worrier by Rinzen 

I like it so much. It resist common sense. Has a cool looks. Colors are magnificant. Buy it here

A guy covered his phone with Threadless cover. It looks really cool. What a big love

Alexandre Girard created a widger fot Yahoowidget engine. It is really great tool for all Threadless fans

 
Download it 

Threadless is growing up

The first ever billboard spotted in NYC

Original photo by  o2b

How does it seem?