Threadlesswatch

Buy them all, these are my favs of New Year Madness at Threadless!

Here is my list!

I noticed that Threadless at my blog as an unofficial news source on Threadless news page

Thanks Threadless

What is constant promotional tool on every marketing campaigns, contests or promotions? What creates excitement on today’s youth culture? First remembered item is ipod. Ipod represent status of cool, perceived value of it is much more than its real value. So, there are millions of contests, promotions… to promise to give an ipod.

I guess that Threadless will be new ipod. Threadless’ only customer will not only be individual customers. Brands also will be important parts of Threadless. I think they will discover Threadless and its impact on youth culture and will try to benefit it at their marketing campaigns. Ready for threadless based marketing campaigns.

Threadless is different, Threadless is more than a t-shirt company, they are a cool community across the T-shirt culture. They’ve really great tools to create this unique community. One of these i’ve recently discovered is song of T-shirt. Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

Emotions and stories are important for brands. Maybe the first time ever, a brand tell stories with songs. I am sure, other brands will follow Threadless on telling brand stories with songs. Remember, Threadless success on sharing images inspired other brands. For example, Amazon followed Threadless on encouraging customer images.

The latest buzz on Threadless is Goldentag.  If you receive your order and your shirt has a gold foil tag you win a free tee of your choice!

There is one golden tag for each size printed of a design. If you’re one of the lucky purchasers just take a photo of you and your gold tag and email it to goldentag@threadless.com and we’ll get back to you!  (via Threadless)

This week’s competition winners are announced. My favourite is HI by Ran Fenwick. Hi is maybe the best word to start conversation with people. I am sure, we will start conversation easily with this t-shirt.

Here are my first slogan submissions

Please rate them

And here are Alemsah's slogan submissions, "I still have my legos" is my favourite

A marketing myth says that create surprising products to create word-of-mouth. It is usually true. But we also consider timing to create word-of-mouth. Unpackaging is usually peak point of people's desire to create buzz. Remember, your last excitement when you unbox a stuff.
At unboxing experience, Threadless provide people with gift cards, thank you notes and stickers. I am sure this tools trigger people to spread Threadless. My advice to other (boring) brands that give some shareable things in your package.

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Favourith is a new category of threadlesswatch blog. Every Sunday, i aill introduce three of the coolest tees. Here are volume1's selections

Angels and Demons by Justin KayIt is from Threadless select collection.Has great fonts. It was praised so much by coolhunting. Buy it here

King by Aiko

It is also fron the select series. The "select" designs are much more artsy.  Aiko  is an amazing illustrator and this design looks so sexy. Buy it here

Rainbow Worrier by Rinzen 

I like it so much. It resist common sense. Has a cool looks. Colors are magnificant. Buy it here

A guy covered his phone with Threadless cover. It looks really cool. What a big love