What is constant promotional tool on every marketing campaigns, contests or promotions? What creates excitement on today’s youth culture? First remembered item is ipod. Ipod represent status of cool, perceived value of it is much more than its real value. So, there are millions of contests, promotions… to promise to give an ipod.

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I guess that Threadless will be new ipod. Threadless’ only customer will not only be individual customers. Brands also will be important parts of Threadless. I think they will discover Threadless and its impact on youth culture and will try to benefit it at their marketing campaigns. Ready for threadless based marketing campaigns.

Song of the T-shirt

June 27, 2006

Threadless is different, Threadless is more than a t-shirt company, they are a cool community across the T-shirt culture. They’ve really great tools to create this unique community. One of these i’ve recently discovered is song of T-shirt. Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

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Emotions and stories are important for brands. Maybe the first time ever, a brand tell stories with songs. I am sure, other brands will follow Threadless on telling brand stories with songs. Remember, Threadless success on sharing images inspired other brands. For example, Amazon followed Threadless on encouraging customer images.

A flickr user skaw's brother covered his van with hundreds of Threadless stickers. Great example of creating passionate customers.
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Unboxing Threadless

June 18, 2006

A marketing myth says that create surprising products to create word-of-mouth. It is usually true. But we also consider timing to create word-of-mouth. Unpackaging is usually peak point of people's desire to create buzz. Remember, your last excitement when you unbox a stuff.
At unboxing experience, Threadless provide people with gift cards, thank you notes and stickers. I am sure this tools trigger people to spread Threadless. My advice to other (boring) brands that give some shareable things in your package.

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RSS as a marketing tool

June 18, 2006

Robert Scoble claims that:"if you do a marketing site and you don't have an RSS feed today you should be fired"

RSS is so important on today's information overload environment. Delivering that content in RSS is a way to tell your audiences that you care about their privacy– and that you’re confident your content is worth consuming on its own merits (via) RSS is different than email. Power of the channel is at readers. It is not spam and it must be all permission-based.

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Threadless use RSS on every step of sites, such as announcements, forums, tees in stock. The most exciting use of RSS is "tees in stock". If you subscribe, every week, you receive the newest models of tees.

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Great article on why is RSS important  

I love Threadless not only for its great Tshirt, but also its great marketing strategy. Their effort to encourage participation, using social tool perfectly, sales campaigns and success on creating buzz should be case for all marketers.

I m going to write some tips from Threadless successful marketing strategy. I hope, they gives inspiration to all marketers

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