Song of the T-shirt

June 27, 2006

Threadless is different, Threadless is more than a t-shirt company, they are a cool community across the T-shirt culture. They’ve really great tools to create this unique community. One of these i’ve recently discovered is song of T-shirt. Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

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Emotions and stories are important for brands. Maybe the first time ever, a brand tell stories with songs. I am sure, other brands will follow Threadless on telling brand stories with songs. Remember, Threadless success on sharing images inspired other brands. For example, Amazon followed Threadless on encouraging customer images.

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2 Responses to “Song of the T-shirt”

  1. Axel Says:

    Overall a nice site – but hoo boy! you really, really think Amazon “followed” threadless’s cue on this? As someone that’s worked alongside Amazon in different shapes and forms for many years – i reckon their marketing machine is a little bit more polished than that.


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