Song of the T-shirt

Threadless is different, Threadless is more than a t-shirt company, they are a cool community across the T-shirt culture. They’ve really great tools to create this unique community. One of these i’ve recently discovered is song of T-shirt. Bob Nanna is writing short short songs for the new t-shirts on Threadless. And they call it a “song about this tee by Bob Danna”. People can listen the short song or download it, while they are surfing. Songs are great tool to connect emotionally.

Emotions and stories are important for brands. Maybe the first time ever, a brand tell stories with songs. I am sure, other brands will follow Threadless on telling brand stories with songs. Remember, Threadless success on sharing images inspired other brands. For example, Amazon followed Threadless on encouraging customer images.